Motion graphics or animation videos are one of the most effective ways to stand out from the competition and to deliver your message to the target audience quickly, clearly and powerfully. You can raise your brand awareness and/or educate about your products and services in an entertaining, accessible way.
But why videos are so effective? An average consumer spends around 88% more time on a site with video content. However, it’s more than just grabbing attention. Video also causes emotional reaction… Through visual content, it’s much easier to inspire, entice and engage!
Your brand’s logo is the unique symbol of your company. It makes customers recognize your brand and always acts as the ‘face’ of the company. The world is changing fast and so does the consumer behavior. Similarly, logos must be revolutionized as well. The important role of the logo is to create, promote and boost brand awareness. Although nowadays people are consuming more online content, because of huge competition it is hard to grab and hold the attention of potential customers. This is one of the main reasons why companies choose to invest in an animated logo.
Animated logos are both more memorable and more recognizable compared to static ones. While in case of a static logo consumers usually need several interactions in order to have any recognition, an animated video logo often imprints immediately in the consumer’s mind.
When a video has been doing good, spicing it up with an animated version of your logo helps to build even a stronger emotional connection between your brand and the target audience.
We live in an era in love with images. Did you know most people look at pictures first, text second? It’s not just about what information you deliver, but also how you deliver it. Make your company stand out with creative illustrations that reflect your brand’s personality and serve your marketing goals!
You already have a cool video but the sound is not giving it justice and now you need to back it up with an amazing audio and sound effects? We are here to help you!
Just imagine watching a video in mute. You may love the graphics and animation, still it’s very unlikely you will be influenced by the video as a whole.
It’s the combination of high quality animation and matching sound effects that makes your video really effective and influential, gets your message through to your target audience and builds connection with your brand. So go ahead and spice up your video with a proper audio!